Understanding The Gold Shelf
The Gold Shelf Helps New Authors!
The Sad truth…The publishing world today is nearly impossible for a new author to break into unless they have a following or platform upwards of 100,000 fans. Five large houses dominate the publishing industry, and they do not open their doors to unsolicited submissions or authors without an agent.
Words Matter Publishing thinks it is time for a strategic change in the world of publishing! That is why they are demonstrating that their authors matter by launching their innovative and revolutionary program, “The Gold Shelf” at retail stores.
Millions of talented authors go unnoticed. They are unable to share their stories, lessons, and messages with the readers who need and want them. Self-publishing portals were created to assist these authors but actually have done more harm than good, by damaging the authors’ brand which only increases the void between them and a publishing house. So Words Matter Publishing is searching for the talented authors who are being harmed and overlooked by the publishing industry and then launching them with the power of a publishing house behind them.
“We’re kinda like the new kid on the block opening up a lemonade stand and competing with the big boys, said VP of Editing and Reviews Steve Wilson. “We find the rare organic lemons where most won’t even look, and we nurture them until they become high-quality lemonade.
The staff at Words Matter Publishing know that making lemonade or releasing the book, isn’t enough. The difficult task is marketing it. Most bookstores have antiquated methods involving shelf time and returns that could potentially cause financial harm to new authors. While all WMP titles are available to every bookstore in the world, specific protective measures have been put in place to prevent bookstores from returning WMP titles. This protects the authors but often prevents the bookstore from stocking the title.
Knowing there are readers that will give new authors a chance The Gold Shelf was designed to help these readers discover the authors who need their support. This program is a win-win for both authors and readers because it provides a rare opportunity for readers to truly connect with the authors they are supporting.
The Gold Shelf program is also a wonderful opportunity for store owners to help debut authors begin their arduous journey. By supporting authors at the onset of their writing careers, the store owner becomes an integral part of authors who will return the favor when they have become a household name. WMP is teaming up with store owners to help authors build an ever-increasing friend base. WMP is also building an online network of websites with The Gold Shelf bookstore and a community around The Gold Shelf where readers may contact the authors.
A sense of community is such an integral part of Words Matter Publishing. ‘Words Matter’ because PEOPLE MATTER and when connections are made between authors, readers, and store owners, then truly a change has come to the publishing industry. Building lasting friendships is how WMP plans to ‘change the game.’