As we enter into the holiday season I find myself looking back to the beginning of the year when I spoke to each author about the “E” word…EXPOSURE. I told every WMP author that this year we were going to collectively focus on exposure and that they needed to think in terms of finding new creative ways to get exposure on a consistent basis and then to maintain it. Many of our authors did very well in getting exposure and others not as well.
To help our authors out I took a big plunge…I purchased a TV Network! You see I knew that as I built up our viewing audience our authors would gain maximum exposure and that was priceless! Life often gets in the way of going out and doing events or book signings but placing ads about our books on television programs is a great way to get maximum exposure for each of our authors and the best things is…when you own the network placement of the ads is free!
Now running a television network was something I never saw myself doing but I’m quickly getting up to speed and find myself fascinated by the millions of views our programs are already getting…but you know what the best part of this is for me? When I pick up that remote point it at the TV and all of a sudden my room is filled with commercials about our books! It just doesn’t get any better than that!